A Guide to Writing the BEST Blurb for your Book!

So you've written your book, you've got the perfect illustrations to accompany it and your front cover screams 'read me!'... are you ready for your blurb?

What is a 'blurb'?

A blurb is the text on the back of your book which describes what your book is about.   The dictionary says;

blurb

 (blɜːb) 

n

1. a promotional description, as found on the jackets of books

Why is it important?

Think of it as your sales pitch - that one chance to describe your story to potential readers and hook them in. A lot of authors write their blurb as an afterthought - something that sums up the end of their project when really, you should be thinking about this before you've even finished writing your story! Your blurb will be the text on which the rest of your book is judged - rush it or half heartedly write it and the customer may think your story will be the same. 

Every word in your blurb should work towards selling your idea, your story, your characters - and make it the reader want to find out more! Why should they buy it? Why this book? Your blurb should be THE BEST blurb you could possibly write for this book, anything less will not do.

What should it contain?

There are no set rules for what your blurb should and shouldn't contain, but in my many years of working with children's books I've read a lot of them - good and bad. Here's some pointers to get you started.

What kind of book have you written? A kids picture book? A horror novel? Make sure it's clear what kind of book your reader can expect!

What words describe your book and fit well with it's theme? Fast? Passionate? Quirky? Awkward? Sad? These are the words you should try to use. Try to only use powerful words and avoid cluttering up sentences with pointless, long descriptions.

Who is reading your book? If your book is aimed at high school girls, then you probably don't want to talk to them in the same way you would a 54 year old mechanic. Use appropriate language for your target audience.

Keep it SHORT!

I can't stress this one enough - you have a very limited window to sell your book here, someone has picked it up and is actually reading the back of it! Don't bore them or scare them away with an essay. keep it short, sweet, to-the-point and make every word an important, powerful word.

Do...
-Introduce your main character
-Explain the situation and main conflict without revealing the ending
-Keep it short, but powerful
-Write, and re-write until your blurb is perfect

-Use powerful words that reflect the theme of your book

-Write in the present tense

-Use a short extract from your book if it is action filled and catchy

Don't...
-Use lots of words to over describe
-Clutter the blurb with too many characters or events
-Mention other books or authors
-Blow your own trumpet - let the reader be the judge of that!

Your blurb should sound nice. (Sound nice?) Yes! A little bit like a poetic verse, your blurb wants to roll of the tongue, be easy to read and flow like a lover serenading. I've  included below some examples of blurbs from popular, famous books that you have most likely read. Let's see if you can guess which book they are from!*

Harry Potter thinks he is an ordinary boy - until he is 

rescued by a beetle-eyed giant of a man, enrols at Hogwarts School of Witchcraft and Wizardry, learns to play Quidditch and does battle in a deadly duel. The reason: HARRY POTTER IS A WIZARD!

Streetwise George and his big, childlike friend Lennie are drifters, searching for work in the fields and valleys of California. They have nothing except the clothes on their back, and a hope that one day they'll find a place of their own and live the American dream. But dreams come at a price. Gentle giant Lennie doesn't know his own strength, and when they find work at a ranch he gets into trouble with the boss's daughter-in-law. Trouble so bad that even his protector George may not be able to save him...

When Alice follows the White Rabbit down the rabbit-hole, she finds herself in a wonderland of amazing characters where anything can happen. There is a Mad Hatter, a March Hare and a sleepy Dormouse who hold a never-ending tea-party; a Cheshire-cat who appears and disappears at will; a sad Mock Turtle who enjoys dancing with a Gryphon; a Caterpillar who gives invaluable advice on how to shrink and grow and a Queen of Hearts whose constant command is 'Off with their heads!'

Think about your font...

It may not be the first thing you think of, but the font of your blurb is important too. Overall, it must be readable, but you want the font to relate to the book and accompany the theme. Don't settle for Times New Roman because it was the default font - explore and experiment to see what fits best! 

Print out your blurb at the size it will be read. Does it look good? Can you read it? Does it sit on the back cover nicely? Could it be better?

There are plenty of fonts available on the net and a lot of them are free! Just make sure you are allowed to use them for commercial use.

Should I pay someone to write a good blurb for me?

I've seen several publishers offering a relatively cheap service to write a 'professional' blurb. While I can't say I have ever used this service, I can see why it is appealing. Ask yourself - have you tried writing your own before giving up? Has the person writing your blurb actually read your story? Do they have the same connection you have to your characters and the events that shape their lives?

I'd be interested to hear if you did pay for a blurb and the outcome was successful - please get in touch in the comments below!

I hope that helped you write your blurb, or at least got you thinking about what it should contain. Good luck with your book!

In the meantime, if you have a project you need illustrating, you can email me at izzybean@izzybean.co.uk

You can see my online portfolio on my website at www.izzybean.co.uk 

Izzy Bean

*The answers to the famous blurbs...

Harry Potter and the Philosophers Stone

Of Mice and Men

Alice's Adventures in Wonderland

Did you guess correctly? Let us know in the comments!

Racing Pigs, Rescue Dogs, Chameleons and so much more! - 'End of the Year' Blog Post by Izzy bean Illustrations!

2014 has come to a close, and what a fantastic year it has been!

I've been lucky enough to work with some incredible people on such fantastic projects - every time I get an email from a potential client I can't wait to see what adventures I might be getting up to next! 2014 did not fail to deliver, so let's see what it brought...

Racing Pigs!

The year started off with a new Fairy Tale Trail book from a long time client Evergreen Creations LLC. Adding to an impressive line of books I've illustrated for this super company, including 'Beauty and the Bees' and 'Ciderella', The 'Three Racing Pigs' was a great way to start the year!

The Fairy Tale Trail is a great series of modern twists on old classics - all in the name of promoting agriculture education! Check out these pictures of children following the stories through corn mazes and farms across the US.

Doesn't it look like fun?!

You can find out more about the Fairy Tale Trail by visiting their website;

http://www.thefairytaletrail.com

And you can purchase the books through Amazon;

www.thefairytaletrail.com/order-now.html

The Three Racing Pigs set the standard for 2014 and the rest of the year whizzed by! 

I couldn't possibly talk about all of them, in fact I couldn't even pick out my favourite as they are all so fun! Here are a few random highlights that I'd like to share with you. 

The Sea Creatures are back!

Do you remember the loveable Sea Creatures battling the tide in Grandma PaintPot's beautiful book? Well they make a second appearance in Book Two - Leonard Limpet Makes A Splash!

Grandma PaintPot doesn't disappoint, this book is packed full of action, adventure and daring acts! 

You can buy this, and the first book in the series, through Amazon

Featuring the letter L...

2014 saw a lot of repeat custom, with Elinor Hamilton bringing me another book from her delightful range of 'speech therapy' sing-a-long nursery rhymes. This one is a favourite I'm sure you will all know, go on, have a little sing!

You can visit the official website here;

www.bookcastle4kids.com

A Promise and A Pledge...

I had heard of '1000 Books Before Kindergarten' before being contacted for this project. However when I started to find out more, I really appreciated just how great it really is.

"The concept is simple, the rewards are priceless. Read a book (any book, including this one) to your newborn, infant, and/or toddler. The goal is to have read 1,000 books (yes you can repeat books) before your precious one starts kindergarten. Does it sound hard? Not really if you think about it. If you read just 1 book a night, you will have read about 365 books in a year. That is 730 books in two years and 1,095 books in three years. If you consider that most children start kindergarten at around 5 years of age, you have more time than you think."

You can find out more about the project on their official website, which features articles, advice, reviews and tips!

www.1000booksbeforekindergarten.org

They even have an iTunes app!

Candy Chameleon...

In all my years of illustrating, I get to draw all manner of things. However, I had yet to draw a chameleon. So when Roxanne Dial contacted me about her book, I couldn't wait to get started! 

Candy Chameleon is the story of a lizard who has to find a way of standing out when she naturally blends in. I loved the premise and I loved using all the colours to bring Candy to life. This was a project I really enjoyed! 

You can buy the book right here!

The Missing Cakes

Last, but most definitely not least, is Policeman Paul by Chris Cader. A well written story about missing cakes - with loveable characters and a great plot twist! I'm not giving the game away, you'll have to read it for yourself!

So that's it for 2014. It's been a fun ride, thanks to everybody who shared it with me! My diary for 2015 is already starting to fill up fast, so I'll be sure to share some updates with you very soon!

I'd like to say and extra special thank you to all my clients - thank you for bringing me such fun and interesting projects to illustrate - you're the reason I love my job!

In the meantime, if you have a project you need illustrating, you can email me at izzybean@izzybean.co.uk

I hope you all had a year as good as I did, and I hope you have an even better 2015!

Izzy Bean

Izzy Bean's guide to self publishing your ebook - a breakdown!

I know it's been a while since I lasted made a blog post. I'm busy illustrating for some really great projects that I'll share with you all soon! In the meantime, I thought it might be handy to write a little bit about ebook publishing.

I know there's a lot to get your head around if you're new to ebooks and what everything means. In the last few years I'd say 80% of the books I illustrate are ebook only. We'll not get into why this is right now, but safe to say if you're thinking about writing or have written a book - you've thought about ebooks.

It's not as complicated as it first looks. And if you have a bit of know-how, you can do it on a very tight budget too. So what options do you have?

Well, you've written your script, you've commissioned an illustrator to provide some amazing illustrations ( Or are you looking for one? ) and you're ready to go! But where on earth do you start? Who is the cheapest? Who offers the most revenue from sales? Who takes the biggest cut? 

There are some big names out there in the self publishing world, and I've worked with most of them. Let's break down and compare the market leaders to see exactly what your options are.

Amazon Kindle Direct Publishing

One of the big-hitters, Amazon offer their very own publishing platform called Amazon Kindle Direct Publishing, or KDP for short.

Of course, the first thing to remember is Amazon have the power of the KINDLE - their own ebook reader which is highly popular and dominates the market. Publishing with Amazon will mean all those Kindle readers have access to your book - and that's a lot of people... 

- Amazon's ebook format is AZW, or .mobi - you'll have to convert your book into this format or pay someone else to do it. If you're looking to do this yourself, checkout Calibre or Mobi-pocket Creator

- Amazon offer a 70% royalty rate, with some rules which are listed on their website.

- The Kindle App is available on almost all devices, phones, PCs, Macs and Android. Even if your fans don't have a Kindle, they can still read Kindle books on other devices too.

- Amazon offers KDP select; a feature that, if eligible, can give you access to promotional tools whilst making your book part of the Kindle Owner lending library. In short, an annual fund will mean you get some of that money, but people can view your book for free for a limited time - getting you more reviews and fans. This also means you'll be exclusive to Kindle and so can't upload your book anywhere else.

- It's worth noting too, that some of the Kindles don't have full colour screens - so if you have beautiful illustrations make sure they look good in greyscale too!

iBooks author

ibooks author, if you didn't already guess is Apple's publishing software.

Books from the iBookstore are only readable on Apple's devices such as the iPad, iPhone, etc. However considering how many people own some sort of Apple device, this isn't a low number. 

- The ibooks author software is free to download and use, and comes with pre-made templates to make it easier to create your ebook (you can also use templates made by 3rd parties...)

- ibooks author offers the opportunity to do more with your ebook, such as make it interactive or add a soundtrack

- 70% royalty rate the same as Amazon

- Retain 100% of the rights to your ebook, but you have to 'register' and fill out an application which can take some time

Smashwords

Smashwords is an ebook distributor that lets you distribute your books to the largest ebook retailers.

- Smashwords is fast, free and easy. They take small royalties (you earn 85% of the net profit) but don't charge you for their service unless you sign up for their 'premium' service

- You can use their 'meat grinder' tool to do all the hard work for you, simply upload your word file and get your ebook in many different formats!

- You can sell on Smashwords itself as well as exporting to other sites, and Smashwords will take care of the distribution for you

Barnes & Noble Pub-it

Pub-it is Barnes & Noble's publishing service. Barnes and Noble are the creators of the Nook - a popular ebook reader. 

- Pub It offers a free conversion tool

- Work on a % without any upfront fees and get paid monthly rather than the 60 days Smashwords offer

- Your book will not only be available on the Nook, but also on the Barnes & Noble website - a very popular and well respected bookstore

Lulu

Lulu is a web-based self publishing service, 

which also boasts an online community including forums. 

Lulu, like other companies I've mentioned above, offer to publish and distribute your book 

for no charge - instead taking a percentage of royalties.

- Lulu has a store which gives you the option to order paperback printed copies of your book as well as the ebook version, although the high price of doing this to order means you likely won't sell many

- You will get 80% of the net profit and get paid monthly through Paypal

- Keep the copyright to all your work

- You can get a Lulu ISBN number for free - some of the above companies require you to buy this (ibooks)

- Can be listed on Amazon, although it does take some time for this to be processed

Createspace

Createspace, created by Amazon, is very similar to Lulu - but seemingly a lot cheaper. Not only do they offer book service but also CDs and DVDs too. They have both free and paid services. 

- Free to create and distribute your ebook, you only pay a % when you start seeing sales

- Can create paperback printed copies at a lower price than Lulu.com - you can proofs sent at a low price too

- Create Kindle ebooks

- Fast and easy to work with, but limited on choices of covers and spine art. You'd probably be best spending the money you've saved using Createspace in hiring a decent artist or designer to make your book stand out.

So, which one fits your requirements?

Only you can make that choice, but I hope this little guide helped somewhat to breaking down each companies' pros and cons in an easy to understand way.

There are, of course, other options out there. However I've listed the most popular and well known companies. 

Please leave a comment, share, like or follow me if you like what you've read!

You can visit my website, at www.izzybean.co.uk

Or my Facebook page! www.facebook.com/izzybeanart

Sifting through the jargon; Ebook and digital publishing words and what they mean

Sifting through the jargon; 

Ebook and digital publishing words and what they mean

Weather you're a writer looking to venture into the digital ebook world, or an illustrator who has been asked to illustrate an ebook for someone else - the jargon can sometimes be confusing.

In my years of illustrating I have learned a lot about ebooks, how they are made and what terms to use. I now find myself using these words without much thought - but for those who are new to this language I have compiled a list of commonly used words, and decided to share them here with a short and simple explanation for each one - some of these may be pretty obvious, but you might just learn something new!

Author - the person who has written the book

Indie author - an author whose work is published either by themselves (self publishing) or a small, independent publisher rather than one of the 'big' companies

Illustrator - the artist who has provided pictures for the book if needed

Editor - an editor usually reviews the book or script and corrects any errors such as text, spelling, grammar, flow and so on

Ebook - an electronic version of a book that can be read on a computer or handheld device (e-reader)

Enhanced ebook - ebooks that are accompanied by music, audio files, animation and other added effects

Ebook reader - an e-book reader, also called an e-book device or e-reader, is an electronic device that is designed for the purpose of reading digital books - such as a kindle, iPad, Nook, etc

Script - the written text, sometimes refferred to as the 'manuscript'

Self publishing - publishing independently at your own expense

epub - short for 'electronic publication' - it is an open standard format for ebooks. It has reflowable content and the files have the extension .epub

mobi - a 'mobipocket' ebook file that is used by popular ebook readers such as the Amazon Kindle

Reflowable content - content that can 'adapt' to which ever device it is being read on. So, for example, text may flow into allocated space or wrap around an image to look and read better when the device has different screen dimensions

Fixed format - the opposite to reflowable - the content does not change from how it was originally intended. PDF files are fixed format

Calibre - calibre is a free computer software application that organizes, saves and manages e-books, supporting a variety of formats

PDF - a portable document file, it is a very popular way of sending documents and displaying ebooks

Android - google's operating system designed for smartphones and tablet computers

Hyperlink - a link from a file or document to another location or file, typically activated by clicking on a highlighted word, web address or image on the screen - taking you to a website. An example of a hyperlink is shown below;

I'm a hyperlink! Click me!

ibooks author - iBooks Author (iBA) is an e-book authoring application by Apple. Documents created with iBooks Author may be published to the Apple iBooks Bookstore. iBooks Author is available free of charge and a popular choice for many ebook authors.

iBookstore - an ebook application by apple where ebooks can be purchased and sold

iOS - iOS is Apple's mobile operating system. It is currently used on iPhones, iPods and iPads

Kindle - the Amazon Kindle is a series of popular e-book readers designed and marketed by Amazon.com

kindle direct publishing - also known as KDP - Amazon's Kindle Direct Publishing allows you to self-publish your books and make them available on Kindle, iPad, iPhone, Android, Blackberry, Mac, and PC

kf8 - Amazons new format used on the Kindle Fire e-reader

Nook - a brand of e-reader developed by large book retailer Barnes & Noble, based on the Android platform

ISBN - the 'International Standard Book Number' is a unique numeric commercial book identifier code made from a number of digits. All books for commercial sale need an ISBN number which can be bought, or in some cases provided by the company publishing / distributing the ebook

RTF - a text file format used primarily by Microsoft products, such as Word and Office

URL - a Uniform Resource Locator used to specify addresses on the web, a URL for this blog would be; 
http://izzybeanillustration.blogspot.com

Cloud - a relatively new but popular invention, cloud computing, or 'The Cloud,' means storing and accessing data and programs over the Internet instead of your computer's hard drive

download / upload - downloading is transferring a file or files from one computer or the internet to your computer. Uploading is to send a file from your computer to the internet, or another computer

Adobe DRM - a 'digital rights management' format that allows publishers to restrict sharing and specify permission settings on eBook files they provide for sale

HTML - Hypertext Markup Language is a system for tagging and coding text files to achieve font, color, graphic, and hyperlink effects when published on the internet

I am aware there are plenty more terms associated with ebooks and digital publishing, but hopefully this little blog explained some of the most common for you. 

If there's anything you think I've missed that should really be on the list - please let me know and I can add it!


If you're interested or currently making an ebook - check out my handy guide;
 'Making an Illustrated ebook.'