A Guide to Writing the BEST Blurb for your Book!

So you've written your book, you've got the perfect illustrations to accompany it and your front cover screams 'read me!'... are you ready for your blurb?

What is a 'blurb'?

A blurb is the text on the back of your book which describes what your book is about.   The dictionary says;

blurb

 (blɜːb) 

n

1. a promotional description, as found on the jackets of books

Why is it important?

Think of it as your sales pitch - that one chance to describe your story to potential readers and hook them in. A lot of authors write their blurb as an afterthought - something that sums up the end of their project when really, you should be thinking about this before you've even finished writing your story! Your blurb will be the text on which the rest of your book is judged - rush it or half heartedly write it and the customer may think your story will be the same. 

Every word in your blurb should work towards selling your idea, your story, your characters - and make it the reader want to find out more! Why should they buy it? Why this book? Your blurb should be THE BEST blurb you could possibly write for this book, anything less will not do.

What should it contain?

There are no set rules for what your blurb should and shouldn't contain, but in my many years of working with children's books I've read a lot of them - good and bad. Here's some pointers to get you started.

What kind of book have you written? A kids picture book? A horror novel? Make sure it's clear what kind of book your reader can expect!

What words describe your book and fit well with it's theme? Fast? Passionate? Quirky? Awkward? Sad? These are the words you should try to use. Try to only use powerful words and avoid cluttering up sentences with pointless, long descriptions.

Who is reading your book? If your book is aimed at high school girls, then you probably don't want to talk to them in the same way you would a 54 year old mechanic. Use appropriate language for your target audience.

Keep it SHORT!

I can't stress this one enough - you have a very limited window to sell your book here, someone has picked it up and is actually reading the back of it! Don't bore them or scare them away with an essay. keep it short, sweet, to-the-point and make every word an important, powerful word.

Do...
-Introduce your main character
-Explain the situation and main conflict without revealing the ending
-Keep it short, but powerful
-Write, and re-write until your blurb is perfect

-Use powerful words that reflect the theme of your book

-Write in the present tense

-Use a short extract from your book if it is action filled and catchy

Don't...
-Use lots of words to over describe
-Clutter the blurb with too many characters or events
-Mention other books or authors
-Blow your own trumpet - let the reader be the judge of that!

Your blurb should sound nice. (Sound nice?) Yes! A little bit like a poetic verse, your blurb wants to roll of the tongue, be easy to read and flow like a lover serenading. I've  included below some examples of blurbs from popular, famous books that you have most likely read. Let's see if you can guess which book they are from!*

Harry Potter thinks he is an ordinary boy - until he is 

rescued by a beetle-eyed giant of a man, enrols at Hogwarts School of Witchcraft and Wizardry, learns to play Quidditch and does battle in a deadly duel. The reason: HARRY POTTER IS A WIZARD!

Streetwise George and his big, childlike friend Lennie are drifters, searching for work in the fields and valleys of California. They have nothing except the clothes on their back, and a hope that one day they'll find a place of their own and live the American dream. But dreams come at a price. Gentle giant Lennie doesn't know his own strength, and when they find work at a ranch he gets into trouble with the boss's daughter-in-law. Trouble so bad that even his protector George may not be able to save him...

When Alice follows the White Rabbit down the rabbit-hole, she finds herself in a wonderland of amazing characters where anything can happen. There is a Mad Hatter, a March Hare and a sleepy Dormouse who hold a never-ending tea-party; a Cheshire-cat who appears and disappears at will; a sad Mock Turtle who enjoys dancing with a Gryphon; a Caterpillar who gives invaluable advice on how to shrink and grow and a Queen of Hearts whose constant command is 'Off with their heads!'

Think about your font...

It may not be the first thing you think of, but the font of your blurb is important too. Overall, it must be readable, but you want the font to relate to the book and accompany the theme. Don't settle for Times New Roman because it was the default font - explore and experiment to see what fits best! 

Print out your blurb at the size it will be read. Does it look good? Can you read it? Does it sit on the back cover nicely? Could it be better?

There are plenty of fonts available on the net and a lot of them are free! Just make sure you are allowed to use them for commercial use.

Should I pay someone to write a good blurb for me?

I've seen several publishers offering a relatively cheap service to write a 'professional' blurb. While I can't say I have ever used this service, I can see why it is appealing. Ask yourself - have you tried writing your own before giving up? Has the person writing your blurb actually read your story? Do they have the same connection you have to your characters and the events that shape their lives?

I'd be interested to hear if you did pay for a blurb and the outcome was successful - please get in touch in the comments below!

I hope that helped you write your blurb, or at least got you thinking about what it should contain. Good luck with your book!

In the meantime, if you have a project you need illustrating, you can email me at izzybean@izzybean.co.uk

You can see my online portfolio on my website at www.izzybean.co.uk 

Izzy Bean

*The answers to the famous blurbs...

Harry Potter and the Philosophers Stone

Of Mice and Men

Alice's Adventures in Wonderland

Did you guess correctly? Let us know in the comments!

Author Interview! Matthew Evans talks about his children's book and why he is donating 25% of his royalties...

AUTHOR INTERVIEW

Matthew Evans

Matthew Evans, author of 'Lucy's Loo-Loo La-La land' talks about his process and how he started writing for children.

Let’s start with some introductions, can you tell me a little bit about yourself?

Of course, I am 38 and have been married for 10 years, we have a daughter, 5, and a son, 2. I work in Technical pre sales at a large IT vendor and my role is pan EMEA. Away from the office I enjoy sports, I am keen runner and in the last few years have completed a 100km and a 50km ultra marathon, I am planning on my third later this year. As a family we enjoy travel both in and outside the UK, it’s good to experience different cultures but also experience those things on your doorstep.

How did you get into writing for children?

Unintentionally if I’m being honest. In August of 2011 we lost our first son following a premature birth. Since then I have entered a number of running races and undertaken challenges to help  raise money for a number of charities, Tommys Baby and Daisys Dream to name a couple. To date I think I have raised in the region of £5,500 but there is always that desire to do more and that’s where the idea of a book came in.

What process do you follow when writing?

I have only written the one book so I am not sure how much of a process I followed. I started with the overall storyline and then worked on it page by page, read time and time again and tweaked the words and story until I was happy. I then had my wife read it and then applied a few last edits. If I am honest I don’t think anyone if ever completely happy, if I could make a couple of edits today I think I would.

What gives you inspiration and who are your influences?

My kids. The whole story started out as written down things that my daughter had said to me, so the book is very much through the eyes of a child. As an example, we were on holiday a couple of years ago and visited a town just outside of Pool, I recall the town square was paved with these shiny white tiles and my daughter turned and said “look at the ice” and started skating around on it, that’s when the loose story started to form, it was lovely to see something normal and day to day to an adult mean something completely different to a child. Over the next 12 months I made notes and formed a we ideas around what else would happen. After our son was born I could see these little partners in crime, hence why the story is based on a little girl called Lucy and her brother, Jack.

What problems did you find when releasing your book?

I first published it as an ebook. On reflection this wasn’t particularly problematic but when you’re new to the process it is nice to get a guiding hand, I seem to recall I send you a few emails looking for advice. The formatting of the ebook was a little challenging, again if it’s all new to you. In the end I used a company called ‘Ebook Partnership’ as they were reasonably priced and provided an excellent service.

However, I found I didn’t get much traction with my ebook and that’s when I stumbled across Amazon Create Space. Create Space is a company owned by Amazon that allows you to self-publish as paperback. Again this wasn’t hugely challenging but when you are new to the options and settings it requires a little research. After a few attempts at formatting I decided to use a company called ‘Sleeping Cat Books’. They provided an excellent service and were great value.

What was the best part about releasing your book?

Seeing it live on Amazon and then showing it to my kids for the first time.

What was your favourite childhood book?

I enjoyed many of the traditional Ladybird books, such as the Magic Porridge Pot and the Enormous Turnip. I also have a copy of a book called ‘Podgy and I’ which was released around 1925 by Thomas Nelson & Sons Ltd, given the state of my copy it could well be an original. I read this to my children who think it’s quite fun that I am reading them a story that I had at their age.

Who are your favourite designers and/or brands?

The books we get now are very much decided on by the kids, we have quite a few books by Nick Sharratt which we enjoy, as well as a few by Julia Donaldson such as The Gruffalo and Room on a Broom.

Do you prefer ebooks or physical books? Why?

Physical, not sure why, there is just something about holding book compared to holding and eReader.

How much does your book cost?

£1.99 for the eBook and £5.99 for the paperback, 25% of all royalties are being donated to Tommy's  (http://www.tommys.org/)

Where can we find your book / where it is for sale?

Ebook - http://www.amazon.co.uk/Lucys-Loo-Loo-Land-Matthew-Evans-ebook/dp/B00O96HSYW/ref=sr_1_1_twi_1?ie=UTF8&qid=1424103135&sr=8-1&keywords=Lucys+Loo+Loo

Paperback - http://www.amazon.co.uk/Lucys-Loo-Loo-Land-Matthew-Evans/dp/1507747217/ref=sr_1_1_twi_2?ie=UTF8&qid=1424103135&sr=8-1&keywords=Lucys+Loo+Loo

Is there anything else you want to add?

Due to some guidelines from the Create Space service my book didn’t have enough pages so I added a version of the book with no colour or text which means this is a book and colouring book all rolled into one.

Thankyou for reading, and a huge thank you to Matthew Evans for the interview!